It should be a part of every hotel. You can use it to share your latest news, show off your personality, and get your hotel listed in Google search results. You will become a trusted source of information if you maintain a calendar with useful and interesting content.
It’s hard to post a lot. It’s hard to come up with new ideas to write about. My computer has a Word document full of writing ideas so that I can refer to it when I feel uninspired or time-poor.
This list of topics for articles is a great resource if you’re struggling to find new ideas. You can refer to this list whenever you want to create a recent report.
Local events roundup
A good, old-fashioned shoutout will always generate shares on social media. This is something I would suggest you do regularly. Create a monthly list of interesting events like concerts, sporting games, and festivals. When you share an article on Facebook or Twitter, tag the organization, and they are likely to share it among their followers.
It doesn’t require much imagination from you. Keep an annual calendar on hand to save time.
A Facebook Live video tour
Have you tried Facebook Live? This is a great tool to show your guests around your hotel in a more spontaneous way. This tour of the Met is a good example. It got 27,000 views and 3,300 likes.
The video will remain on your timeline for as long as you want so that you can embed it into your blog or article.
Your hotel has some news to share
Recently, has your hotel been the center of attention? Did you win a TripAdvisor award? Did your staff do something awesome for charity? Share your experience with your audience. Your audience will be happy to congratulate you on your success. This is also a great opportunity to let them know what you stand for and why they should pick you.
Instagram Guide to the Area
When I checked Instagram last, the hashtag #travel had 101.842.510 posts. Loves to show off their new journeys. Create an Instagram itinerary. Tell them where to go for the best photos. They might tag you to thank you.
Interview with a local company
Interview a local businessperson, such as a café owner or tour operator. Tell them what makes their business so special. This will make your location more attractive. They can then share your post on their social media networks, giving your hotel an extra boost.
The ultimate culinary bucket list
There are many ways to approach food. You could make a list with the ‘best restaurants for vegetarians’ or ‘best restaurants for vegans’. Or you could list the ‘best bakeries’ in your town, or ‘best coffee shops’ in your town ‘….
A staff member’s day
Highlight your team! Show guests what a typical workday looks like by taking them behind the scenes to meet someone whom they regularly interact with, such as your concierge. This will make them feel more connected to your brand.
Traveling on a Budget
Prepare some advice for guests who are on a budget. Share your best tips on how to explore your city on a budget. Share with them your super secret tips for exploring your town on a shoestring. If you are a backpacker, this is a great article to write.
Essential travel items
What about you? I’m not sure, but I could use some help with packing for a vacation. Make a list with the essentials and give your followers some help. Use this opportunity to let them know what they won’t require if they stay at your place, as it will be already in their room. This list will give you some great ideas for Eagle Creek.
Discover cool facts about the region
You are a local, and I am sure you have a lot of interesting, funny facts about your city. Is your town home to a world domino champion? Your town was named after someone’s favorite food. (I’m looking right at you, bacon and eggs bay) Make a list.
The best bookshops around
When I travel, I like to visit at least one bookstore. I am a huge bookworm. Review your local bookstores to save your guests time and let them know what they can expect.
What to do in 48 hours?
Your weekend visitors will have to squeeze a lot into a short time frame. I am sure they’d appreciate your recommendations. Write a guide with your suggestions to help them on a quick trip. Make a schedule to help them. Here’s an example of how to spend 48 hours in Melbourne using The Urban List.
How to have a girl’s weekend in the city
This one can be broken down into many different topics depending on what type of traveler you are attracting. Below are a few ideas.
How to have a great family weekend away
How to spend your weekend with your partner.
What is the best way to spend the summer in your city? Share your favorite swimming holes, gelato shops, and places to relax in air-conditioned comfort.
Winter activities to enjoy
What do people do to have fun when it gets colder? Do you have skiing, ice skating, or snowboarding in your area? Is there a winter festival in your town? Where can you find the best-mulled wines?
Find adventure sports
We all like to come home with an interesting story. That’s why we do things that we would never do on a normal trip. Tell your audience how they can satisfy their thirst for adrenaline by doing things like skydiving or bungee jumping.
How to do a ghost tour on your own
This one is for horror and history movie fans. Share some interesting ghost stories from your area so that guests can go on a tour of the local haunts on one foggy and dark night. This one can be published around Halloween for an added boost.
List of useful travel apps
Travel apps can make your trip less stressful. Tripit can store all your travel reservations in an online itinerary. XE also has a currency converter. Word Lens will translate printed words when you point your camera at a foreign sign. You can find them on Google, download some to test, and then make a list of the top five.
You’ve just published an amazing blog post. What now? The article itself is only half of the battle. Do not let your great content be swallowed by the black hole that is the internet. Make sure to implement SEO strategies and steps that will help you get more exposure for your articles.
