The hotel industry is lucky. As part of the lifestyle category, you have many topics and avenues to choose from. Travelers (both business and leisure) are a diverse group of people who want to know about everything from the location, local attractions, history, culture, food, and experiences. You can use this information to draw travelers to your site through a blog. Sell them the background of your property.
Local Attractions & Events
Google Local Guides confirms that local content is key to content marketing success. Travelers are always looking for original, rich, and engaging tips about your destination. Talk about oddball news and renovations, off-the-beaten-path spots, and local attractions. Local events also make for popular blog posts. You can talk about what’s happening, how you can enjoy it, and even itinerary ideas.
Photos and Videos
Visual content is by far the most engaging. Take a look around your home, city, and location. Take pictures, write a relevant caption, and then post. Images and videos from different seasons are also great for searching.
Food, Wine, and Everything Indulgent
When on vacation – or during a visit for business – who doesn’t love to discuss food, wine and beer, spas, and other indulgent experiences? Show off your services. Mention your seasonal menus, wine list, beer selection, winemakers, brewers, and spa menu.
Blog about top spas near your location if your property doesn’t have one. Focus on popular local spots, such as hidden eateries, foodie personalities in your area, and new openings.
Travel Tips
What should travelers pack? What is the forecast? What is the water quality in the area? What is the best way to book an activity? How do you get around? Your destination is likely to be a topic of interest for many travelers. Answer these questions and stay relevant with your blog.
Recommended Blogs & Reads
Travelers don’t want to spend time scouring through endless pages of information about a destination in order to find relevant information. You can make it easier by providing a list of the best blogs about destinations.
What are your beliefs and values?
It’s not as boring as you think! Use your blog to discuss topics that interest you, whether it’s saving the environment, a love of cars, hiking, or another passion. You may not be the only one who has an interest or believes in something. These engaged users could be the next guests at your property.
Behind the Scenes
Everyone wants to be “in the loop.” Write a blog in the voice of your hotel staff or give a sneak peek of a new design or feature. Make it funny to keep it interesting.
Local Legends & History
Do you have any ghost stories, legends, or lore in your hotel/area? Was your hotel the inspiration for a famous novelist or a star of a movie to be based on? You can use these stories to attract your readers to your blog.
Also, inform potential guests of the culture and history of the area by describing historical events or explaining the origins of local customs. Others travel to discover new places and cultures.
Useful Language Phrases
Make a list in a guide of useful phrases for everyday use if your hotel is in a country that speaks a different language.
Celebrities visiting the UK
Fans are enamored with their idols and will do anything to learn more about them. If a celebrity is visiting your city, you should talk about it. Posts like “local places celebrity A should visit” or “where to meet celebrity A in town” are good ideas.
Next time you are stuck on blog topics, take a look at our cheat sheet. This list is not exhaustive, but it’s a good backup for when you run out of ideas. The ideas are not tailored to the unique needs of your property – adapt them to suit your style. We’d love to know which ideas you found worked best on your property.
