You already know that physical and digital publications are the best marketing ideas for driving new business into your hotel. There are many advantages to hotel blogging. These include engaging with current customers and interacting with potential new ones. Coming up with novel and new blog content can be a difficult task, particularly over time. Don’t worry if your content calendar has run out of gas. You can use our creative strategies to create hotel blog posts that will keep your visitors interested today and drive bookings in the future.
Speak to your colleagues
You may not be the only person who knows what goes on behind the scenes at your hotel. Send an email asking for blog ideas to your colleagues in housekeeping and venue management. You can also give them some time to consider what they like about the hotel and then take a break together in the coffee shop.
A profile of an ecologist who spearheaded the composting program.
What makes a housekeeper love to be at your hotel on holidays like Thanksgiving or New Year’s?
You might want to add a few questions that could generate some ideas. Ask guests what they would have liked to know about your hotel and the area prior to their stay. You can ask them if there is anything special about your hotel. Ask if they found anything unique about your property.
Survey event planners
You can also survey event planners following their events. You can ask if certain amenities or services were a differentiator for them. You may want to take a closer view of these in a blog. You can also ask planners what they want to know during hospitality industry events.
This blog lists the free tools for event planning that can reduce stress and increase productivity.
This article is a comprehensive overview of the event catering trends that will be prevalent in the second half of 2020.
Look at what your competitors are doing
Look at the blogs of your competitors and see what they are producing. Then, adapt their practices (don’t copy!). Some of their practices. Remember that imitation is flattery at its best.
Article explaining how to create a workplace that is all-inclusive for your employees.
Introduce your team and focus on their original recipes, menus, and event planning.
Browse your blog archives
Look back at the past few years to see which posts have generated the most engagement. What positions were read from beginning to end by visitors? Some of these topics may need to be revisited or updated. Share an update about the restaurant you reviewed in 2010.
Also, you can look at the subheadings of previous blog posts. You may have wanted to elaborate on certain sections but lacked the time. Now, you can write about it in more depth.
In a blog post on your hotel’s redesign, you might include a section about the large-scale art created by an artist in the lobby. Write about the artist and the meaning of the installation five years after it was installed.
A popular blog post on the ten best restaurants in the city of your hotel can inspire a series of photo galleries titled “Thursday nights out.” Each gallery features stunning photos of a busy evening at the hotspot, including close-ups and signature dishes. Every Thursday, post a new photo gallery.
Follow Travel Social Media Personalities
What do they talk about with their fans? What topics do their followers engage with the most? You can use this information to inspire new hotel blog posts. A business travel influencer who shares tips on the best hotel’s business center can inspire you to upgrade your business center.
Travel bloggers complain about bad hotel service. You mention that your hotel offers employee EQ training.
Write an article on how to get the best travel gear and include tips from your hotel about what you can do.
Transform ideas from non-hotel blogs
You may have a favorite writing blog or marketing blog that you frequent for advice. You may have a passion for surfing, knitting, or acoustic guitar and visit blogs regularly to learn from professionals. Find interesting angles to the topics that they discuss in their blog. It can help you to change your perspective and generate new ideas.
Write about your college’s basketball program using college hoops as inspiration. Spotlight on outstanding athletes
Create a blog to review books for those passionate readers you know. Explore the latest releases, the classics, or a topic like heartwarming nonfiction.
Visit the local visitors and conference bureau
It is important to have a personal relationship with your CVB and your local tourist board. Visit your CVB regularly to update marketing materials and discuss upcoming and complete property upgrades. While you’re at it, talk about what’s new in the area.
You learn during your conversation that a famous chef is looking for a property close to your hotel. Be the first person to create a profile.
You find out that a nearby major attraction will be temporarily closed for renovations. You can share a timeline on your blog. Prospective guests will be grateful for the transparency.
Google will generate ideas for hotel blogs
Type “best hotels in (your city)” or “must know event venues in (your city)” into a Google search. Google’s autocomplete will suggest related searches or the interests of those considering your city as a destination for an event or a stay.
Scroll down to find more inspiration. You can also look at “Searches Related to [your query]” and “People Also Ask” (about halfway down the first SERP). Turn these questions into blog posts for your hotel.
You might find that people are searching for eco-friendly hotel venues within your city. Blog about your sustainability practices.
You may find that people are curious about what to wear during the summer in your city. Tell them what they should know and why your hotel is the perfect destination for summer.
What are the upcoming events at your hotel?
A major conference for writers of science fiction. Beer fest featuring local craft beers. A fundraiser gala to benefit a local charity. Write content for your magazine or hotel blog that highlights upcoming events and encourages visitors to visit.
A history article on a popular event that takes place at your venue. Explore the origins of an event, learn fun facts, and discover why it is a bucket list experience.
Blog about the event’s main attraction. Write a blog about vineyards that will be hosting the event, for example, if the event is a Wine Tasting Expo. Are you hosting a Comic-Con-inspired conference? Choose one or two comics, TV shows, or films that you want to blog about.
