It’s easier to say than do. There are many ways to achieve this. Content marketing, and more specifically blogging, is one way to do this.
One-third of the hotel website traffic is generated by blog posts. Organic traffic is responsible for 30-40% of all purchases.
Find out the types of posts that you should create for your hotel’s blog. Get specific tips to help you write engaging posts right away.
What Types of Blog Posts Should You Write for Your Hotel Blog?
What are the best types of blog posts to get engagement, traffic, and, ultimately, hotel bookings from your audience?
You need to align your posts with the needs of your industry. Find out what is popular in your niche, such as your travel destination, and what your clients want.
BuzzSumo can be used to discover popular content within your niche. You can search for keywords and see the most popular content.
Look at the popular sites. This could include travel blogs, hotel blogs, or travel magazines. What is popular on their site?
That’s not enough. You need to ensure that your readers enjoy your blog posts. To do this, you must know what your guests want to read. If you do not have a profile of your customers, read this post to find out.
You’ve now figured out the most popular topics in your niche and what your clients want. Now, let’s look at four blog post ideas.
Travel guides
In the travel industry, it is a given that there will be guides. Your guests want to know more about their destination.
There are many travel guides available if your hotel is in a busy area. To stand out, make your travel guide as comprehensive and original as you can.
Travelers are drawn to authenticity. You could write a guide as an expert in your city or area. Include lots of local information. Why not create a funny guide that is a little off the beaten track?
You can and should mention the other businesses around you, like your favorite restaurants. Mentioning your competitors is also a good idea. Your site appears transparent, and you offer value to your visitors. Your hotel may not be right for them at this time. If you show them suggestions on other hotels, your guide might be shared with their friends.
You might not have as much money to spend as Lonely Planet. You have lots of valuable content to share and can make your guide more visually appealing by using free tools such as Canva or Unsplash.
Interviews with local business people
One idea for a blog post is to create content with local businesses that will benefit both parties.
You can interview local businesses, such as restaurants, attractions, and service providers, that you think tourists will find interesting. The other company will get exposure, and you’ll have content for your blog.
Here, Le Germain Hotels Canada interviews Montreal Chef Jeff Stinco.
Behind the scenes
Interview your employees to reveal the human aspect of your company.
You can show your hotel’s operation. You can talk to your receptionist or show your kitchen in action. Or you could chat with your gardener and ask about the latest gardening trends.
This is the interview of Doyle Collection with their Executive Chef, and this is the interview of Nakar Hotel with chef Miquel Callent. You don’t have to be a five-star cook to do this. It’s all about expressing yourself.
Tell an interesting story
Your city, region, or hotel is bursting with history.
You will have plenty of ideas to fill your blog. Share your local knowledge, whether it’s about legends, ghost stories, or history. Your guests will appreciate your understanding of local history if they are interested.
For example, check out this post in which Primus Hotel Sydney tells its story about the rooftop bar. In this post, the Hotel Bella Mare highlights historical places in Corfu.
Conclusion
You now know how to create consistent content that will pique your readers’ interests.
Research what your audience and readers want to read.
Give your readers valuable information and value to showcase your expertise.
Use stories to connect with your visitors, highlight interesting facts, and show your human side.
Want to know how to write blog posts that will attract traffic and be irresistible? These posts are about tips for creating content, photography of hotels, and search engine optimization.
