A website will not fill your hotel rooms. A hotel blog can be a great way to attract customers and gain more traffic. Research shows that websites with a blog have 434% more pages indexed than those without.
A blog can help you improve your SEO rankings.
Encourage readers to visit other pages on your website
Share content on social media with readers
Relationship building with existing and potential customers
Additional marketing and public relations opportunities
Get started with a Hotel Blog.
It can be hard to find content. You want to show readers what makes your hotel special. Make a list of ideas such as:
Exceptional customer service
Unforgettable dining experience
Hotel rooms with a theme
Hotels have many things to offer. Don’t limit yourself. You can consider everything from the front desk down to the thread counts of the sheets. Keep in mind, too, that blog readers today love a good tale. If you choose a topic, make sure it is engaging to the reader.
Topics for your Hotel Blog
Start your blogging journey with these topic ideas:
Food: Start with your hotel’s restaurant or bar. You can write about specials, discounts, seasonal meals, or other offers for your guests. You can also provide information about nearby bars or restaurants if you do not have any on your hotel grounds. You can highlight the unique dishes or beverages of nearby restaurants. Visitors are looking for advice on what to order. Blog posts are a great way to share your expertise.
Local Events: Guests always look for new things to do. Consider creating an editorial calendar and selecting the best events for each month to blog about. Write about the events or create top 10 lists. Share what guests can expect, locals’ love of the event, and why a visitor should attend.
Local Sites Visitors love finding unique venues in the areas they visit. Write about local attractions such as museums, theaters, music halls, and hiking trails. You can also write about historic monuments or other points of interest. A movie or TV show has ever been filmed in the area? A celebrity was born in the town? Was that elaborate lamppost a present from a sister city? The guests are always eager to share interesting facts and information. Even the most sleepy village can have a few interesting stories to tell.
Employees of the Day: Hotel customers have come to appreciate and expect great customer service. Share your stories and the ways in which you encourage your employees to give visitors a great experience. Showcase your long-term employees, chefs, and concierges. Also, highlight lifeguards, chefs, and other staff that make the hotel special.
Saving money is a priority for travelers. Your budget-conscious clients will appreciate the information you provide on how to stretch their dollars during their stay. Provide information about local places that offer free WiFi, discounts on dining, and coupons to local shops and attractions for no cost, such as parks, hiking trails, or late-day museum tours.
Consider providing a link that asks readers to rate the value of the information they received or to tell you what they would like to see more of in the future. Your readers’ valuable feedback will help you identify topics that they will read again and share with others.