Trust me, it’s not always easy to run a blog (trust me, I know!) It is a great way to gain exposure, increase traffic, and promote yourself. The majority of blogs start well, but slowly, they begin to post fewer articles on the same topics as they run out of original ideas.
For your convenience, I have compiled a list of content ideas that you can use on the hotel blog.
Blogs are prone to making the biggest mistake of all: not producing enough original, useful content. The best tip I can give you is to think like your audience. What do you need to know before you travel? What makes you share and click on an article? Do not think that you have to promote a product or service constantly. That tactic will not be effective.
Photographs
A picture is worth a thousand words. They don’t just say that. Photography is one of the most engaging forms of content – you want to showcase your hotel, after all, right?
If you already have a gallery on your website, you probably don’t want to duplicate it on your blog. (You can, of course, direct people to the gallery! ).
Photograph the weather and seasons at your hotel.
Photograph the surrounding villages and areas.
Please take photos of local events and visit them.
Customer testimonials
It’s fine to highlight some positive customer reviews on your blog. However, don’t publish every good review. This will come across as spammy and promotional and start to turn off your audience – the opposite of what you want!
Ask customers to create a travel journal entry about their vacation.
Choose quotes and make them into images. (These work well for your social media pages too).
Answer common questions
When traveling, there are a number of questions that people ask. What is included in the hotel room? What is the closest supermarket? This information may be available elsewhere on your website, but answering the questions in a post will allow you to provide more detail.
What should I bring with me to [insert location]?
What’s the average weather like in [insert a month here]?
Is it safe to drink the water in my area?
Post questions/post surveys
People love to express their opinions. Asking questions and starting debates will engage your audience. Post mini-surveys, and then share the results. ).
What do you want from your hotel experience? What would you prefer?
What are your three favorite dishes on our menu?
The results are out! The results are in!
Local culture/history/legends
Do you have any ghost stories, legends, or lore in your hotel/area? Was your hotel the inspiration for a famous novelist or a star of a movie to be based on? You can use these stories to attract your readers to your blog.
Also, inform potential guests of the culture and history of the area by describing historical events or explaining the origins of local customs. Others travel to discover new places and cultures.
Are there differences in the way locals do things? Why?
Share with your guests any historical events that you know about.
Promotions/Events
You’ll certainly want to post your most recent promotions, contests, and events on your blog. It’s important to NOT FILL your blog only with this type of material. You’ll appear boring and spammy if you don’t. I like the 80:20 rule. Think of 80% non-promotional and 20% promotional content.
Join us for [insert the event] in June.
Win a holiday all-inclusive with us this Summer!
This week only: 20% off all 2014 bookings. All 2014 Bookings Get 20% Off.
Travel Tips
Even the most experienced travelers can make their journeys more stressful by forgetting something or making things harder on themselves. Your audience will appreciate your original and helpful tips for making their trip to you as easy as possible.
Create a packing list of the items they should take with them.
List of top 10 gadgets and games to keep kids entertained on long flights.
Local Guides/Resources
List local resources and guides for your guests. List all the local tour guides, not just the ones you’re working with. You will gain your guests’ trust by providing them with a list of everything they can do and see and allowing the guests to choose what to do.
Do you want to taste the local cuisine? List of local restaurants near [insert your location].
The best tourist attractions are not included in the tour guides.
Local bus timetables: How to get around.
Useful Language Expressions
Make a list in a guide of useful phrases for everyday use if your hotel is in a country that speaks a different language.
Ten useful phrases in [insert the language].
Avoid these common language errors with our lessons in local etiquette!
Behind the scenes
Consider writing a blog about your hotel’s staff or giving a sneak peek at a new feature.
This is what happened when our new member of staff forgot to use suncream.
Here is how our pool looks in winter.
Famous visitors
People are obsessed with celebrities and will devour any media related to them. Mention it if you have a famous person staying at your resort! You need to be careful and check with the celebrity first before posting it on your blog.
Even if Madonna had stayed in your hotel back during the 1980s, if you still have a photo of her there, that would make a fantastic blog post.
