Blogging is essential for any boutique hotel. A blog increases the chances of a website showing up in Google’s search results. The vast majority of travelers will go through hundreds of travel touchpoints prior to booking and need content that can guide them toward booking their stay.
Websites with a blog have 434% more pages indexed.
Many hoteliers and marketers know the importance of blogging, but few actually know what to publish. Some bloggers start quickly but then lose interest in their content. Others keep recycling the same material.
Break out of the publishing rut. You can use these 12 ideas to create a boutique hotel blog as part of your digital marketing strategy.
Answer Common Questions
Blog posts can be created from the frequently asked questions your customers have about bookings. It will reduce the amount of questions that hotel staff have to answer while also allowing them to provide the detailed information your guests want. You can also share links with customers who ask questions via social networks so that they get the answers they require.
Give Information about Your Town
Many people know what they would like to do in a city but may not be aware of all the options. Your boutique hotel blog can be turned into a Lonely Planet Guide by posting blog posts that highlight specific activities or lists of prospects. The blog post “5 Things to Do on a Rainy Day” is as valuable as the one “Why the Aquarium is a Can’t-Miss Activity.”
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Share photo essays from visitors
You can already get blog posts from your guests! Check out your Instagram hashtags and hotel check-ins to find out what people have shared about your brand. Then, you can ask people to post these photos on your website and create a stunning portfolio for your boutique hotel. Photo Promotions will also help make your content memorable. When paired with an image, people will remember 65% of your content.
Share your top lists and recommendations
You can recommend restaurants, activities, and other resources to your guests by creating a blog. Create a list of them! Link to the social media and websites of the places you’ve recommended. You’ll improve your SEO, and you will also gain the respect of local businesses because you are giving them free marketing.
Tell stories about the local history.
People are always interested in the culture and history of the places they visit. Savannah is a great example. People love to hear about the history and haunting stories of the city. Your blog can be used to discuss the history of the hotel, the town, and the quirks that make the area unique.
Post Travel Packages & Special Offers
Share your special offers or promotions on your blog if you want people to visit your brand during slow seasons. Link to your blog in social media to drive traffic to your website. Blog posts allow you to be as detailed as necessary, including answering questions and describing the benefits or conditions of a seasonal offer.
Inform Customers about Seasonal Events
Are customers attracted to your boutique hotel by certain seasons or events? You can profile the events you’re celebrating and advise on how to celebrate them. You can target specific keywords to appear when guests are searching for “city + name of event.” Google “New Orleans Mardi Gras Hotels” for an example of the results.
Curate Media Stories about Your Hotel and Town
Please share the information on your blog about boutique hotels whenever your hotel or town is mentioned in the media, whether it’s the Travel Channel or your local paper. You can brag to travel writers about the wonderful things that are happening in your region.
Do you need help obtaining local press coverage for your business? Read our guide on.
Separate Adult-Only from Kid-Friendly Options
It’s not a given that every couple will want their children to be with them on vacation. And most parents are concerned about their kids being bored. Can create content that is suitable for both adults and children. Showcase your adult-only options for relaxation while sharing the latest in the Kids Corner.
Showcase Your Employees’ Great Work
Are there staff members in your company who go beyond the call of duty? Share on your blog what makes them so amazing! This is an excellent way to show your guests that you care about them when they stay at your hotel.
Introduce contests for guests
Introduce a contest if you aren’t sure how to obtain customer testimonials or photo essays. You can challenge people to write or submit a selfie about your business or to submit their best selfie for a chance at winning a free night or another prize. You can introduce the contest in a blog and then share photos and stories submitted by customers.
Learn how to use content marketing to generate leads and engage guests. Our guide on Contest Marketing: How to Grow Your Brand will help you.
You can also find out about the organizations in your area that you are interested in
If the events are open to the public, you can promote them on your blog. If the event is closed, share photos with attendees and discuss the amazing work that these groups do to improve your community. These groups will be grateful for the publicity, and they will probably share your blog on their social channels.
Let Us Help You Brainstorm More Boutique Hotel Blog Ideas
We can help you create a content strategy that will maximize your search engine rankings and provide content your customers find useful.
Contact MyArea Network to receive a free marketing consultation. We can help you develop a strategy that will allow you to publish regular content and be noticed by travelers around the world.
Start attracting new clients and creating interest in your hotel right now. Join your local site for FREE today.
